Free for school programs
The Sponsor Kit
Get local businesses to pay for your student media program. A step-by-step outreach system with every letter, script, form and checklist already written, so you can fill in the blanks and start asking.
What is inside
A 30-day plan
Week by week, from getting your district's approval to a signed sponsor and the first mention on air.
A sponsorship menu
What you can offer (on-stream mentions, logos, halftime features, season naming), four ready packages, and a way to set prices that fits your goal.
The pitch, written for you
A pitch letter from the school, first emails, two follow-ups, voicemail, phone and in-person scripts, and answers to the objections you will hear.
Agreement and policy checklist
A one-page sponsorship agreement to adapt, and the checklist to take to your principal before you contact a single business.
Keep sponsors coming back
An event checklist, on-air lines, sponsor reports, thank-yous, an end-of-season recap and a renewal script.
Worksheets and a tracker
A prospect worksheet to rank who to ask first, and a tracking sheet that opens in Excel or Google Sheets.
How it works
- Enter your name and email below.
- We email you links to the kit: an editable Word version, a PDF for reading on a phone, and the tracking sheet.
- Fill in the highlighted [brackets], and start with Part 1.
The kit is a general guide, not legal or tax advice. Your district's policies, and your own attorney and accountant, come first.
Where should we send it?
We use your details to send the kit and to reply if you write to us. See the privacy policy.